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If you build it, they won’t come: The power of go-to-market when transitioning from founder-led sales
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Watch the recording of our insightful firechat chat that delves into the pivotal business transition from founder-led “sales” to comprehensive go-to-market strategy and execution. As your business grows, it becomes essential to evolve across sales, marketing, growth, and customer success to sustain and amplify your success.
Panelists:
- Lexy Franklin - Founder/CEO at Sidebar
- Mallory Lee - VP of Operations at Nylas
- Jared Robin - Co-Founder at RevGenius
Our expert panelist shared their experiences transitioning from founder-led sales, how they have worked with founders during this transition and lessons they learned along the way.
Key Takeaways:
- Understanding the pivotal moments when founder-led sales become limiting and strategies for a seamless transition.
- Developing a strong go-to-market strategy that aligns with your product-market fit and business goals.
- Leveraging technology and tools to streamline operations and enhance customer experiences.
- Building the right peer group for advice and support during this transition