If you build it, they won’t come: The power of go-to-market when transitioning from founder-led sales

Watch the recording of our insightful firechat chat that delves into the pivotal business transition from founder-led “sales” to comprehensive go-to-market strategy and execution. As your business grows, it becomes essential to evolve across sales, marketing, growth, and customer success to sustain and amplify your success. 


  • ​Lexy Franklin - Founder/CEO at Sidebar 
  • ​Mallory Lee -  VP of Operations at Nylas 
  • ​Jared Robin - Co-Founder at RevGenius

​Our expert panelist shared their experiences transitioning from founder-led sales, how they have worked with founders during this transition and lessons they learned along the way. 

​Key Takeaways: 

  • ​Understanding the pivotal moments when founder-led sales become limiting and strategies for a seamless transition.
  • ​Developing a strong go-to-market strategy that aligns with your product-market fit and business goals.
  • ​Leveraging technology and tools to streamline operations and enhance customer experiences.
  • ​Building the right peer group for advice and support during this transition